SERP Authority Campaign

Turn has the traffic.
Now let's own
the category.

A non-brand link building campaign for turn.me targeting the disposable vape and weed pen keyword cluster. Three budget tiers. Editorial links that hold. Full attribution every month.

Client Turn / turn.me
Domain Rating 44 / 100
Organic Traffic 26,000 / mo
THCA Budget Separate Proposal
67K
Monthly searches
"weed pen"
KD 62–66
Core keyword
difficulty range
0
Non-brand page 1
rankings today
158K
Traffic potential
in this cluster

01  ·  The Situation

Strong brand. Zero non-brand
page 1 presence.

turn.me ranks #1 for virtually every branded term and pulls 26,000 organic visits per month. The opportunity is entirely in the category (disposable carts, weed pen, THC vape) where Turn currently doesn't show up.

Honest Assessment

KD 48 to 66 is competitive national territory. With DR 44 as the starting point, Turn is in the game but not ahead of it yet. A consistent 6-month campaign at the $5,000 or $10,000 tier is the realistic path to page 1 for the core terms. The $2,500 tier will move the near-me store locator keywords (KD 35–44) within 60 to 90 days.


02  ·  Target Keywords

turn.me · Non-Brand Cluster

All non-brand. Near-me terms are the quick wins. Volume leaders are the 6-month play. Data from Ahrefs, US market.

Keyword Monthly Volume Difficulty Traffic Potential
weed pen67,000KD 48149,000
weed cart26,000KD 54149,000
disposable weed pen14,000KD 66158,000
thc vape pen13,000KD 53158,000
disposable cart11,000KD 65149,000
disposable carts8,400KD 62144,000
dispo carts2,700KD 65158,000
thc disposable2,200KD 624,000
disposable thc pen1,200KD 63145,000
⚡ vape carts near me1,600KD 37600
⚡ weed pen near me900KD 356,300
⚡ disposable thc pen near me10KD 44147,000
⚡ Quick Wins · Store Locator Terms

The near-me terms feed directly into the /stores page, which already receives ~50% of homepage visitors. These can rank within 60 to 90 days at any budget tier, providing immediate, measurable lift on the highest-intent traffic on the site.


03  ·  Budget Options

Three tiers. One strategy.

All built on the SERP Managed Track backbone with A La Carte boosters layered on top. Every link carries a Tier-2/3 power and indexing guarantee. Nothing counted until indexed.

Foundation · $2,500 / month

Best for establishing foundational authority and moving near-me and local terms within 60 to 90 days. High-KD national terms like "disposable carts" will require 9 to 12 months at this level.

SERP Managed Track · Essential
Backbone link program, 30-day TAT, white-label reporting
$1,100
Month 1 Deliverable
On-Page SEO · 5 Pages
Human-written keyword optimization: title tags, meta descriptions, H1/H2/H3, body content on 5 priority pages
$600
Editorial Guest Post DR40+ × 2
Contextual dofollow links on real, trafficked sites: DR40 minimum, indexed
$230
Niche Edit (Link Insertion) DR50+ × 2
Links inserted into aged, indexed posts on relevant sites: DR50 minimum
$198
Keyword-Targeted Backlinks
3-tier build anchored to disposable / cart money pages, up to 5 keyword variations
$178
Press Release · Standard (300+ outlets)
Authority signal + 3 dofollow links distributed to 300+ news outlets
$98
Monthly Total
$2,404
Near-me terms (KD 35–44): 60–90 days  ·  Core disposable terms (KD 62–66): 9–12 months  ·  Month 1: On-page SEO for 5 pages included

Growth · $5,000 / month

For seriously competitive national terms. Premium DR60+ editorial placements and an entity cloud stack accelerate authority accumulation. Page 1 movement on core terms is realistic within 4 to 6 months.

SERP Managed Track · Growth
Mid-competition push, priority queue, white-label reporting, dedicated strategist
$1,700
Month 1 Deliverable
On-Page SEO · 10 Pages
Human-written keyword optimization across 10 priority pages
$1,200
Editorial Guest Post DR60+ × 3
Premium editorial authority on high-DR real sites: DR60 minimum, indexed
$1,014
Niche Edit DR60+ × 3
3 link insertions in aged, ranked posts: DR60 minimum, indexed
$1,014
News Site DoFollow Links × 3
Media-grade authority on real news sites, higher trust than generic blogs
$534
Press Release · AP+ Premium (600+ outlets)
AP wire + finance portals, maximum AI citation weight
$238
Entity Cloud Stack
5 interlinked pages on AWS, Azure, GCP, DigitalOcean, Oracle: 4-tier dofollow + indexing
$498
Monthly Total
$6,198
Near-me terms (KD 35–44): 30–60 days  ·  Core disposable terms (KD 62–66): 4–6 months  ·  Month 1: On-page SEO for 10 pages included

Authority · $10,000 / month

For winning outright in a competitive national category. EDU/GOV links, 3-pack cloud stack, Wikipedia reference, double the editorial volume. Page 1 positions 1–3 for weed pen and weed cart within 6 months.

SERP Managed Track · Authority
Dedicated strategist, national competitive campaigns, highest priority queue
$2,500
Month 1 Deliverable
On-Page SEO · 20 Pages
Full-site on-page optimization across 20 pages, human-written
$2,400
Editorial Guest Post DR60+ × 6
6 premium editorial placements on high-DR real sites
$2,028
Niche Edit DR60+ × 6
6 link insertions in aged, ranked posts: DR60 minimum
$2,028
News Site DoFollow Links × 5 pack
5-pack media authority on real news portals
$518
EDU / GOV Authority Links × 2
Premium trust layer, critical for regulated / YMYL niches like cannabis
$480
Entity Cloud Stack 3-pack
3x cloud stacks across AWS, Azure, GCP, DigitalOcean, Oracle with full indexing
$1,298
Press Release · AP+ Premium × 2
2 AP wire releases per month for maximum authority and AI citation signals
$476
Wikipedia Reference Link
Top-tier trust signal and entity / AI confidence: editorial process, acceptance-based
$598
Monthly Total
$10,326
Near-me terms: 30 days  ·  Core disposable terms pos. 1–3: 4–6 months  ·  Weed pen + weed cart (67K / 26K): 6–9 months  ·  Month 1: 20 pages on-page SEO

Month 1 Add-On · On-Page SEO

Before links move rankings, pages need to be optimized for the keywords we're targeting. This is the foundation every tier builds on, and it delivers in Month 1.

$120
per page  ·  retail
Title tag rewrite: keyword-targeted, within character limits, click-optimized
Meta description: human-written, conversion-focused, unique per page
Header structure: H1, H2, H3 rebuilt around the target keyword cluster
Body content update: natural keyword integration, not stuffed, brand voice maintained
Internal linking: link to and from related category and product pages
All copy written by a human, not AI-generated. Quality matches the Turn brand.

04  ·  Tier Comparison

Side by side.

Deliverable $2,500 / mo $5,000 / mo $10,000 / mo
SERP Managed TrackEssentialGrowthAuthority
On-Page SEO (Month 1)5 pages10 pages20 pages
Editorial Guest PostsDR40+ × 2DR60+ × 3DR60+ × 6
Niche EditsDR50+ × 2DR60+ × 3DR60+ × 6
News Site Links–× 3× 5 pack
EDU / GOV Links––× 2
Entity Cloud Stack–Single3-pack
Press ReleaseStandardAP+ PremiumAP+ Premium × 2
Wikipedia Reference––✓
Near-me terms (KD 35–44)60–90 days30–60 days30 days
Core disposable / cart terms9–12 months4–6 months4–6 months
Weed pen / weed cart (67K / 26K)12+ months6–9 months6–9 months

05  ·  Separate Budget

podpak.me · THCA / Hemp

A completely different competitive environment from turn.me. Most THCA terms have KD of 1 to 22. This is early-mover territory that can be won at the $2,500 tier within 60 to 90 days. Separate proposal to follow.

KeywordMonthly VolumeDifficultyOpportunity
thca flower42,000KD 60High volume, competitive
thca cart1,700KD 18Rank in 60 days
thca disposable1,400KD 1Rank in 30 days
thca pen700KD 22Rank in 60 days
thca vape pen400KD 21Rank in 60 days
thca pods100KD 3Rank in 30 days
Why a Separate Budget

KD 1 to 22 is pre-competitive. The investment and timeline to rank for these terms is a fraction of the turn.me disposable cluster. Bundling them together would mean overcharging for THCA rankings that are genuinely easy wins. A separate $2,500/mo campaign for podpak.me will deliver faster, cleaner results with a clear ROI story.


06  ·  KPIs & Reporting

Accountability built in.

Full white-label report every month. Baseline documented at campaign start so every improvement is measured against a verified starting point.

📊
Keyword Position Report
Monthly position tracking for all target terms. GSC click and impression movement month over month.
🔗
Link Placement Report
Every link placed that month: domain, DR, anchor text, indexed status, live URL. Nothing counted until indexed.
📈
Domain Rating Progression
Monthly Ahrefs DR snapshot to track authority accumulation over the campaign period.
📍
Store Locator Tracking
GSC clicks and impressions for near-me terms feeding the /stores page, the highest-intent conversion path.
📋
Baseline Documentation
All metrics documented before Month 1 goes live. Every improvement is measured against a verified start.
✍️
On-Page SEO Delivery
Month 1: all optimized pages with before / after of title tags, meta descriptions, and header structure.
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