Organic Rank Tracker · Ahrefs
You already rank. Let’s make it top 3.
Local isn’t the only place Potency shows up. We’ve been tracking 37 national keywords for getpotency.com, brand, category and product terms, and eight of them already sit on page one. Nine more, worth 26,000 searches a month combined, are one authority push away from the top 3.
Brand
#1 for “potency”
5,500 searches a month, plus a knowledge panel and sitelinks. Your name is fully locked up.
Page One
8 keywords ranked top 10
Category and product pages, pre-rolls, flower, edibles, already outrank most of the market on their own merit.
Opportunity
26,000 searches/mo in striking distance
Nine keywords ranked 11 to 30. Most carry moderate or low keyword difficulty. They need authority, not new content.
Striking Distance, Ready For Link Building
| Keyword |
Position |
Volume/mo |
Keyword difficulty |
| disposable carts | #16 | 9,100 | 54 |
| preroll | #28 | 5,900 | 31 |
| pre rolls pack | #26 | 2,200 | 0 |
| weed cart disposable | #14 | 1,800 | 49 |
| disposable weed | #18 | 1,800 | 55 |
| dispo cart | #25 | 1,700 | 59 |
| disposable weed vape | #15 | 1,300 | 50 |
| edibles thc | #13 | 1,200 | 7 |
| buy edibles | #17 | 1,000 | 45 |
This isn’t a content problem. On-page targeting is already solid, and several of these terms carry a keyword difficulty under 40. What’s missing is domain and page authority, the kind a focused backlink campaign builds fastest. Authority tier ($2,500/mo) layers that link-building push on top of Growth, aimed first at “disposable carts” and “preroll”, the two biggest wins on this list.
Where The Content Is Thin
The single biggest opportunity on this page: 10 to 20 new pages of real, human-written content on the pages that already matter. Not spun product blurbs, not AI filler. Written by people who know cannabis retail, sized to actually answer what a shopper is asking. This does two things at once. It gives Google something to rank on pages that currently have almost nothing on them, and it tells the AI platforms, ChatGPT, Google AI Overviews, Gemini and Perplexity, what Potency actually is, what it carries, and who it serves. Those systems increasingly answer “where should I buy weed in Pittsfield” before a shopper ever sees a map. They can only cite a business that has published something worth citing.
Some of the biggest zero-ranking keywords aren’t a link problem at all, they’re a missing-page problem. “Pre rolls” (23,000/mo), “weed cart” (26,000/mo) and “disposable cart” (12,000/mo) already have a matching category page on getpotency.com, and none of them rank, because there isn’t much on the page to rank. Three types of pages are worth building out:
Homepage
Start with the page everything links to
getpotency.com ranks #1 for your own name and almost nothing else, because below the product modules there is very little actual writing. A real content block on the homepage, in your own deli-style voice, linking out to categories, brands and strains, is what passes authority into every page below it and gives the AI systems a single clear statement of who Potency is. We have already written this one, it is ready to publish.
Category Pages
Deepen flower, pre-rolls, edibles & vaporizers
Buying guides, dosing notes and product comparisons on each existing category page give Google, and shoppers, a reason to land there instead of bouncing to a competitor with more to say.
Brand Pages
Give the brands you carry their own page
“fernway” (5,900/mo), “cart brands” (2,700/mo) and “best cart brands” (1,300/mo) rank nowhere today. A page per brand, Fernway included, catches shoppers searching by brand before they ever search by product.
Strain Pages
Build out top-demand strain profiles
Leafly ranks its strain directory by review count, a solid proxy for real search demand. Strain pages pull in effects, terpene and dosing searches early, then point that visitor at whatever’s on your shelf.
This is not a theoretical list. These are real US search volumes pulled from Ahrefs, and the keyword difficulty on the biggest one is zero. Six strain pages target 91,800 searches a month between them, on terms nobody has to outspend anyone to win.
| Strain page |
Target keyword |
US volume/mo |
Difficulty |
Leafly reviews |
| Blue Dream | blue dream strain | 37,000 | KD 0 | ~14,800 |
| Sour Diesel | sour diesel strain | 17,000 | KD 42 | ~8,600 |
| GSC (Girl Scout Cookies) | girl scout cookies strain | 10,000 | KD 10 | ~7,800 |
| Granddaddy Purple | granddaddy purple | 9,900 | KD 24 | ~5,700 |
| OG Kush | og kush strain | 9,400 | KD 36 | ~5,700 |
| Super Lemon Haze | super lemon haze strain | 8,500 | KD 10 | n/a |
| Green Crack | green crack strain | Strong | To confirm | ~7,100 |
| GG4 (Gorilla Glue) | gg4 strain | Strong | To confirm | ~5,600 |
Phase one
Homepage + 6 category pages
The homepage content block first, then flower, pre-rolls, edibles, vapes, concentrates and accessories, rewritten with real buying guidance rather than a product grid alone.
Phase two
6 brand pages
One page each for the brands you actually stock, Fernway included, so brand-name searchers land on you and not on the brand’s own site.
Phase three
8 strain pages
The strains below, written once and kept current, feeding effect and terpene searches straight to your menu.
That is 21 pages of new content, written by people, phased over the engagement rather than dumped at once. The local place and town pages in the next section add roughly 23 more on top of that, built steadily once the core is in place. Everything published carries proper schema and internal links back to the menu, which is what makes it usable both to Google and to the AI systems now answering product questions directly.
Volume and difficulty are US figures from Ahrefs. Leafly review counts are approximate, read off Leafly’s strain directory sorted by most reviews, and included as a second demand signal. Green Crack and GG4 sit high on that same directory and their exact volumes get confirmed before they enter the content calendar. Worth being straight about the ceiling here: a national strain term like “blue dream strain” brings research traffic from everywhere, not walk-ins from Pittsfield. Its job is authority and AI visibility for the site as a whole, which is what lifts the local commercial pages underneath it.
